Feeling good
In the world, among people, but above all in your own skin.
That feeling of confidence and joy when you put on something that fits not only your body, but your soul too.
Clothes are more than fabric and seams
It's the moment you slip your arm into the sleeve of a new sweatshirt and smile. Just like that, content. It's the moment you do up the last button of a shirt and feel that everything is in its place – including you.
It's about comfort that stays with you all day, because you are wearing something that never bothers you and never forces you into anything. In our clothes you can simply be. Yourself.
Just a few, and that's it!
We don't sew for endless racks – we make everything in limited quantities. We create clothes that give you room to be you. Clothes that copy neither the competition nor fashion trends that nobody remembers after one season. Every piece we make is here to bring you joy in who you are and how you look.
We know what we're doing
Every piece of our clothing passes through hands that know what they are doing. From choosing the most pleasant materials to the final touch when packing. These are hands that understand the craft and stay true to it. The clothes you put on remember the care they were made with. And they pass that care on to you.
How did
YNGPRMTV begin?
In 1999, Efa started his blog “youngprimitive”. He wrote about his travels and shared observations from his life. A wonderful community grew around the blog and many of its members became his close friends.
He also began showing his work there. As the main carrier of his ideas and attitudes he chose the T-shirt. The first designs went to print in 2004.
A few years later Efa met the love of his life, Jitka, who stands by his side both in private and at work. Over the years it was she who steered the brand further towards original womenswear built on great materials and quality craftsmanship.
youngprimitive in numbers
youngprimitive is a fashion brand from Brno, Czech Republic, that makes wool trousers, shirts and coats from Italian deadstock fabrics – surplus luxury wools and coatings that would otherwise stay in a warehouse.
Our first T-shirts went to print in 2004. We started as a blog back in 1999.
An average of 5 out of 5 stars. Only people who bought the piece can rate it. Read the ratings
All our clothes are sewn here, from Italian deadstock fabrics.
How many we make depends on how much deadstock fabric we can get. Some of it cannot be reordered.
For women, men and kids. Every product page says which fabric it is made from.
39% of everyone who has shopped with us came back for another piece.
Frequently asked questions
What is deadstock fabric?
It is fabric left over from another brand's production or no longer needed by a mill. Its quality is no different from new fabric – it would just stay in a warehouse or end up as waste. We give it a new life.
Where do your fabrics come from?
From Italy. We buy them on a deadstock exchange where big fashion brands sell their surplus – mainly luxury wools, coatings and poplins. Every product page says which fabric it is made from.
Where are your clothes made?
In our workshop in Brno-Žabovřesky, where 4 seamstresses work, by 3 freelance seamstresses and in 2 Moravian sewing workshops near Brno. All our clothes are made in the Czech Republic.
How do I choose the right size?
Every product has a size chart. Our My size tool will also recommend a size based on your measurements. If you are not sure, write to us or try the clothes on in our showroom in Brno.
Can you shorten my trousers?
Yes. Shortening trousers to your length is included in the price and takes 2 days at most. It works for online orders too.
Do you alter other clothes too?
Yes, we agree on other alterations individually. Write to us with what you need or stop by our showroom in Brno.
Is woollen clothing only for winter?
No. Thanks to how the wool is finished, our wool trousers and shirts can be worn all year round. Wool breathes well, does not crease easily and, thanks to its natural odour resistance, does not need washing so often.
Why do you have only a few pieces of some items?
We sew in runs of 10 to 100 pieces, depending on how much fabric we can get. Some fabrics can be reordered, others cannot.
Who's behind it all?
Efa Urban
Graphic designer, photographer and spinner of good tunes, aka PDF. The spiritual father of youngprimitive and dad to Vincent and Ferdinand.
Jitka Urban
Cherchez la femme. Efa's wife, to be precise. Jitka is the one behind all the great women's and men's clothes you'll find here.
Košák
He's in charge of all production. He arranges, sources, comes up with ideas, orders, negotiates and makes sure it all happens. With his huge experience in the textile industry, he helps YP move forward in leaps and bounds.
Markéta
A mum of two boys, so she knows how precious time is and how to make the most of it. She will solve any problem to your complete satisfaction.
Jana
Head of our YP workshop and the most skilful seamstress under the sun. She turns our designs into working samples. In her hands, precision and craftsmanship are taken to perfection.
Daniela
She organises and ships the parcels that are on their way to you. If yours arrives the very next day, it's mostly thanks to her.
